Aggregate Demand-Aggregate Supply Approach (AD-AS Approach)
The Keynesian theory states that when aggregate demand as shown by the C+I curve is equal to the total output (Aggregate Supply or AS), the equilibrium level of income in an economy is established.
There are two parts to the aggregate demand:
- Consumption Expenditure (C): This expenditure changes directly with income; i.e., consumption rises as income rises.
- Investment Expenditure (I): This expenditure is considered to be autonomous and independent of one’s income level.
So, in the income determination analysis, the AD curve is represented by the C+I curve.
The overall output of goods and services from the national income is known as the aggregate supply. A 45° line is used to represent it. The AS curve is represented by the (C+S) curve because the money received is either spent or saved.
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