What is a Product Mix Pricing Strategy?
A strategy that helps in setting the price of products in a way that each of the products plays a specific role within the product mix, is called a Product Mix Pricing Strategy. Here, the product mix is the collection of every product line that a brand owns along with all the products included in those product lines. A product line is the selection of a brand’s or manufacturer’s similar products that fit into a systematic category. Many brands, such as Starbucks have many product lines, including coffee, drinkware, and ice cream.
Table of Content
- Product Mix Pricing Strategies
- 1. Product Line Pricing:
- 2. Optional-Product Pricing:
- 3. Captive-Product Pricing:
- 4. By-Product Pricing:
- 5. Product Bundle Pricing:
- Conclusion
- Product Mix Pricing Strategies – FAQs
Contact Us