What is a Deceptive Pattern?
The word “deceptive” comes from the verb “deceive,” which means to purposely mislead someone into believing something that isn’t true or accurate, especially to benefit oneself. These dishonest UX designs encourage users to make purchases or take actions that they otherwise would not have thought to do. Therefore, the user is tricked into unintentionally performing the online action. Financial loss, loss of privacy, and legal control are some of the harms caused to the users due to deceptive patterns. This practice is made even more concerning by the fact that deceptive patterns are more likely to succeed with vulnerable users, such as time-constrained users or users with lower literacy and lower digital literacy levels.
What are Deceptive Patterns in UX?
Designs that force a user to act against their better judgment are known as deceptive patterns. They are frequently used on the internet since they are highly successful at increasing conversions. But it’s against the law and unethical to use them. As a result, the consumer is duped into completing the online assignment without meaning to. Dark Patterns is another term for deceptive UX design.
Table of Content
- What is a Deceptive Pattern?
- Origin and Evolution
- Types of Deceptive Patterns
- Examples of Deceptive Designs
- Most Common Deceptive Design Patterns
- Avoiding Deceptive Patterns
- Conclusion
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