Unit 5: Understanding the Market
Unit 5 tells the concept of market in entrepreneurship, marketing mix, effects of micro and macro market environment along the basics of marketing research.
- Concept of Markets in Entrepreneurship
- Difference Between E-Commerce and E-Business
- Market Research in Entrepreneurship
- Market Survey
- Strategic Alternatives before an Enterprise
- Business in Entrepreneurship
- Marketing Mix
CBSE Class 11 Entrepreneurship Notes
Entrepreneurship encompasses the academic study of the processes, principles, and practices involved in starting, managing, and growing new ventures. It combines insights from various disciplines such as business management, economics, finance, marketing, innovation, and strategy to provide a comprehensive understanding of how entrepreneurial ventures operate. Entrepreneurship as a subject is not only relevant for aspiring entrepreneurs but also for individuals interested in working in startups, corporate innovation, venture capital, or small business management.
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