Types of Deceptive Patterns
Comparison Prevention:
- When features and pricing are integrated in a complicated way or because important information is hidden, it is difficult for the user to compare items.
Visual Interference:
- The content is hidden, obscured, or concealed on the website, contrary to the user’s expectation that it will be provided in a clear and predictable manner.
Misdirection:
- To divert the user’s attention from other things, the dark pattern employs misdirection.
Sneak into a basket:
- This unscrupulous tactic places an additional item in the user’s virtual shopping cart, which they then have to take out of there in order to avoid being charged for it.
Trick questions:
- This dark pattern takes advantage of people’s comfort level with website skimming and form-filling by fooling them into providing answers to questions they wouldn’t have intended to.
Hidden costs:
- Hidden costs happen when a customer is charged extra fees or other costs on top of the order price in the final stage of any online checkout process.
Preventing price comparisons:
- While most websites allow users to compare prices, others could employ a dark pattern by hiding or inadequately explaining their pricing information.
What are Deceptive Patterns in UX?
Designs that force a user to act against their better judgment are known as deceptive patterns. They are frequently used on the internet since they are highly successful at increasing conversions. But it’s against the law and unethical to use them. As a result, the consumer is duped into completing the online assignment without meaning to. Dark Patterns is another term for deceptive UX design.
Table of Content
- What is a Deceptive Pattern?
- Origin and Evolution
- Types of Deceptive Patterns
- Examples of Deceptive Designs
- Most Common Deceptive Design Patterns
- Avoiding Deceptive Patterns
- Conclusion
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