Paid Advertising and Metrics
Paid advertising refers to the practice of promoting products, services, or brands through paid placements or advertisements on various online and offline channels. Unlike organic methods like SEO, which rely on unpaid strategies to attract traffic, paid advertising involves investing money to reach a specific audience and achieve marketing objectives.
Metrics in the context of paid advertising refer to the measurable data points used to assess the performance and effectiveness of advertising campaigns. These metrics provide insights into various aspects of campaign performance, such as reach, engagement, conversions, return on investment (ROI), and overall effectiveness
SEO Marketing
SEO marketing, also known as search engine optimization (SEO) marketing, refers to the practice of leveraging SEO techniques to improve a website’s visibility and rankings in search engine results pages (SERPs) to attract organic (non-paid) traffic. SEO marketing involves various strategies and tactics aimed at optimizing a website’s content, structure, and overall online presence to make it more attractive to search engines and users.
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