Most Common Deceptive Design Patterns
- Forced continuity: Hulu and Netflix are two popular streaming services that frequently use forced continuity. When a user’s free trial period expires, these companies automatically charge their credit card, compelling the user to keep using the site.
- Friend spam: This is when a person is granted access to a social media account or the ability to locate new friends in exchange for providing their email address or consent to access the platform. But as soon as the product gains access, it begins to bombard the contact with messages that appear to be from the user.
- Disguised ads: They are frequently seen on websites and they look similar to the content on the rest of the side. It increases the likelihood that users will click on it as a result.
- Bait and switch: This dishonest pattern happens when a user follows a path expecting one thing to happen, but something else happens in its place. This is illustrated in the Windows example from 2016. The users encountered a bait and switch when they clicked the ‘X’ button, which initiated the Windows 10 update rather than closing a pop-up window as was supposed to happen.
- Confirm Shaming: It is a dark pattern that aims to force the user to take action by making the alternative seem like a very bad option. For example, a business may decide to provide a discount on the user’s first order in return for the user’s email address.
- Roach motel: Roach motel is a dark pattern wherein the user is forced to complete an action that offers great convenience, such as creating an account.
What are Deceptive Patterns in UX?
Designs that force a user to act against their better judgment are known as deceptive patterns. They are frequently used on the internet since they are highly successful at increasing conversions. But it’s against the law and unethical to use them. As a result, the consumer is duped into completing the online assignment without meaning to. Dark Patterns is another term for deceptive UX design.
Table of Content
- What is a Deceptive Pattern?
- Origin and Evolution
- Types of Deceptive Patterns
- Examples of Deceptive Designs
- Most Common Deceptive Design Patterns
- Avoiding Deceptive Patterns
- Conclusion
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