Flywheel Marketing vs. Sales Funnel Marketing
Basis |
Flywheel Marketing |
Sales Funnel Marketing |
---|---|---|
Meaning |
Prioritises client pleasure, engagement, and advocacy to create a self-sustaining cycle of growth. | Aims to lead potential customers through each step of the purchasing process, from awareness to conversion. |
Basis |
Customer advocacy, engagement, and satisfaction. | Phases in order of the purchasing process. |
Concept |
A flywheel model, in which consumer happiness and engagement generate momentum. | A linear model in which potential customers go through several phases before deciding to buy. |
Orientation |
A client-centric strategy that emphasizes enduring connections and customer lifetime value. | Business-centric strategy with an emphasis on boosting income and conversions. |
Focus |
Gaining traction with ongoing client satisfaction and involvement. | Guiding potential clients through the sales process to win their business. |
Interaction |
Focuses on maintaining contact and developing relationships with clients. | Focuses on obtaining leads and guiding them through the sales funnel. |
Outcome |
Steady expansion propelled by contented clients who end up endorsing the company. | Converting leads into clients and increasing revenue from sales. |
Timeline |
A long-term plan that needs patience and time to gain traction. | A short-to-medium-term plan designed to effectively convert leads. |
Flexibility |
Permits flexibility and adjustment to shifting consumer demands and market conditions. | Because it follows a preset order of steps, it could be rigid. |
Dependency |
Depends on word-of-mouth recommendations and client advocacy to fuel growth. | Uses strategies for lead generation and conversion to increase sales. |
Metrics |
Emphasises indicators related to customer happiness, loyalty, retention, and advocacy. | Focuses on KPIs like sales income, lead generation, and conversion rates. |
Contact Us