Flywheel Marketing Model
1. Attract: The first step in the flywheel model is to introduce the brand to potential customers. Numerous advertising channels can be used to achieve this, including content promotion, internet media, search engine optimisation (SEO), public relations, and unofficial conversations.
2. Engage: After attracting potential customers, the next step is to effectively engage them. Providing pertinent content, tailored interactions, and seamless communications across all contact foci are all part of this. At this point, customer engagement helps build validity, trust, and brand devotion.
3. Delight: Gaining admirers who will promote the company to others requires pleasantly surprising clients. This entails exceeding clients’ expectations, offering great service, and responding to problems or concerns right away. Satisfied consumers are more likely to make repeat purchases and recommend the business to others, which will spur additional expansion.
4. Advocate: In the end, happy customers become brand ambassadors, spreading the word about the company to their networks via informal chats, recommendations, testimonials, and social media posts. This suggestion starts a positive feedback loop that draws in new potential clients and promotes further expansion.
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