Examples of Flywheel Marketing
1. Amazon: With its unwavering commitment to providing customers with a frictionless shopping experience, the company offers Prime members high levels of customer satisfaction and loyalty. This has led to their increasing spending on the platform, powerful word-of-mouth referrals, and a self-reinforcing cycle of repeat business and growth. Other benefits of Amazon Prime membership include fast shipping, personalised recommendations, one-click ordering, and exceptional customer service.
2. HubSpot: This was the guiding principle behind the founding of the inbound marketing and sales software company HubSpot. The business offers a comprehensive suite of software for sales, marketing, and customer relationship management (CRM), as well as strategies including developing consumer-friendly marketing. HubSpot has created a flywheel effect where pleased customers become champions and powerful word-of-mouth recommendations to the platform by concentrating on helping businesses attract, engage, and delight — not annoy — their customers.
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