Examples of Deceptive Designs
While it is hard to discuss every type of deceptive pattern in one article, some notable instances are as follows:
Obstruction:
- Making it harder for customers to select options that are non-beneficial to the business, like raising the cost of interactions or hiding relevant information.
Visual or wording tricks:
- Using well-established design patterns or cognitive biases to mislead users.
Nagging:
- It is the practice of persistently urging people to accept offers they have rejected.
Emotionally manipulative designs:
- Designs that manipulate users’ emotions by instilling feelings of guilt, fear or humiliation.
Sneaking or preselection:
- Choosing alternatives or automatically adding unnecessary items to a user’s cart without getting their permission.
What are Deceptive Patterns in UX?
Designs that force a user to act against their better judgment are known as deceptive patterns. They are frequently used on the internet since they are highly successful at increasing conversions. But it’s against the law and unethical to use them. As a result, the consumer is duped into completing the online assignment without meaning to. Dark Patterns is another term for deceptive UX design.
Table of Content
- What is a Deceptive Pattern?
- Origin and Evolution
- Types of Deceptive Patterns
- Examples of Deceptive Designs
- Most Common Deceptive Design Patterns
- Avoiding Deceptive Patterns
- Conclusion
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