Campaign Launch & Management
1. Setting Budgets and Bidding Strategies
- Daily Budget: Determine the maximum you’re willing to spend per day on your campaign.
- Bidding Strategies: Google Ads offers several options:
- Manual CPC: You manually set your bids for each keyword.
- Target CPA: Focus on getting conversions at your desired average cost.
- Maximize Clicks: Aims to get as many clicks as possible within your budget.
- Target Impression Share: Prioritizes visibility and ad placement on the search results page.
2. Conversion Tracking Setup
- Import goals from Google Analytics (if you’ve linked your accounts).
- Set up conversions directly within Google Ads for actions like website purchases, form fills, or phone calls.
3. Monitor Campaign Results
Dashboard Overview: Regularly check your Google Ads dashboard for key metrics like clicks, impressions, and CTR.
Clicks |
Impressions |
CTR (Click-through Rate) |
Conversions |
---|---|---|---|
Number of times someone clicked on your ad. |
Number of times your ad was shown. |
Percentage of people who saw your ad and clicked on it (Clicks divided by Impressions). |
The number of times someone took your desired action after clicking your ad (purchase, form submission, etc.). |
How to Run Google Ads?
Google Ads (formerly Google AdWords) is a powerful online advertising platform that gives businesses unparalleled access to potential customers actively searching for products or services. With its sophisticated targeting options and pay-per-click (PPC) model, Google Ads can drive significant traffic, leads, and sales when used strategically.
Whether you’re a seasoned marketer or a small business owner venturing into digital advertising, Google Ads offers a vast playing field. It has the potential to put your business in front of the right people at the right time, generating valuable leads and boosting your bottom line.
In this guide, we’ll solve the complexities of Google Ads, providing a step-by-step approach to creating, managing, and optimizing your campaigns for maximum impact.
Table of Content
- How do Google Ads Work?
- Types of Google Ads Campaigns
- Basic Google Ads Terminology
- How to Set Up Your Google Ads Account?
- How to Craft Your First Google Ads Campaign?
- Campaign Launch & Management
- How to Optimize Your Google Ads Performance?
- Google Ads Advanced Techniques
- Conclusion
- FAQs
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