Optional-Product Pricing
It is a product mix pricing strategy in which the firm offers to sell optional or accessory products along with the main product. For example, a mobile buyer may choose to buy Bluetooth earphones and a back cover for the mobile, or a PC comes with different options such as docking systems, software options, carrying cases, etc. Setting a price for these options is a sticky problem. The companies should carefully decide which item/feature they need to include in the product as default and which item to offer as optional. For instance, the mobile producer can decide whether to include a charging adapter in the base price or offer it as an optional item.
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