How Many Internal Links Per Page is Enough?
Keeping 5 to 6 internal links on a page containing 1200-1500 words is generally recommended. Focusing solely on the number of internal links per page for SEO isn’t ideal. It’s more important to prioritize strategic linking and user experience over a specific quantity.
Here are key points to consider:
- Crawl limit: Search engines have a crawl limit, typically around 150 links per page. Exceeding this limit can hinder search engines from effectively crawling and indexing your website.
- Focus on relevance: Every internal link should connect to a relevant page that deepens the user’s understanding of the topic or offers valuable content. Avoid irrelevant links that disrupt the flow of your content or appear spammy.
- User experience: Too many links can overwhelm users and make your content difficult to navigate. Strive for clarity and conciseness when linking internally.
- Content length: Longer content naturally allows for more internal links without feeling overwhelming. A good rule of thumb is to include 5-10 internal links for every 2,000 words.
Here are some additional tips:
- Link variety: Use a mix of contextual links within your content and navigational links in your header, sidebar, or footer.
- Anchor text: Use clear and descriptive anchor text that accurately reflects the linked page’s content.
- Avoid nofollow links: Unless necessary, use internal links with the
dofollow
attribute to pass link equity and help improve the ranking of the linked page.
Remember, the goal is to create a naturally linked website structure that guides users to relevant information and enhances their experience while staying within search engine crawl limits.
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