Digital Marketing Coordinator Jobs in Portugal

A Digital Marketing Coordinator in Portugal plays a pivotal role in developing, implementing, and managing marketing campaigns that promote a company’s products or services. They are responsible for enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers. They also identify and evaluate new digital technologies and utilize web analytics tools to measure site traffic and optimize marketing campaigns. The role requires a blend of creativity and strategic thinking to help the company grow its online presence.

Roles and Responsibilities

• Content Development: Develop and manage digital marketing content like blogs, social media posts, and newsletters.
• Campaign Management: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, and social media advertising.
• Analytics: Analyze campaign performance data and adjust strategies accordingly.
• Collaboration: Work closely with cross-functional teams like sales, creative, and product to align marketing strategies.
• Brand Building: Ensure brand consistency across all digital marketing channels.
• Market Research: Stay updated on industry trends and analyze competitors to gain insights for marketing strategies.

SAP Portugal

Requirements:

• 3-5 years of experience in digital marketing
• Strong knowledge of SEO, PPC, and social media marketing
• Experience with marketing automation tools

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Deloitte Portugal

Requirements:

• 4+ years of experience in a similar role
• Ability to work in cross-functional teams
• Familiarity with data analytics tools

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Google Portugal

Requirements:

• Proven track record of managing digital marketing campaigns
• Proficient in Google Ads and Analytics
• Strong analytical skills

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PwC Portugal

Requirements:

• Minimum of 2 years of relevant experience
• Experience with CRM and marketing automation platforms
• Knowledge of SEO/SEM strategies

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Accenture Portugal

Requirements:

• Bachelor’s degree in Marketing or related field
• Advanced knowledge of SEO, PPC, and content marketing
• Ability to interpret data insights for strategy

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Farfetch

Requirements:

• Experience with global digital marketing campaigns
• Strong understanding of social media marketing
• Familiarity with CMS and e-commerce platforms

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Vodafone Portugal

Requirements:

• Bachelor’s degree in Marketing or Communications
• Proficient in data analysis and web analytics tools
• Experience with multi-channel marketing

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Novo Banco

Requirements:

• Minimum of 3 years of experience in digital marketing
• Proficiency in digital analytics tools and performance metrics
• Strong skills in content creation and management across multiple digital platforms

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Sonae

Requirements:

• Proven ability to manage social media campaigns
• Familiarity with email marketing and analytics tools
• Experience in consumer-focused digital marketing

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Jerónimo Martins

Requirements:

• Experience with SEO/SEM and content marketing
• Ability to analyze data to inform marketing strategies
• Proficient in digital marketing tools

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BNP Paribas Portugal

Requirements:

• Understanding of financial industry marketing practices
• Experience in managing digital content
• Familiarity with analytics platforms

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Nestlé Portugal

Requirements:

• Bachelor’s degree in Marketing or Business
• Ability to optimize online marketing channels
• Experience in e-commerce marketing

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Cisco Systems

Requirements:

• 5+ years of experience in digital marketing
• Advanced understanding of SEO/SEM and CRM tools
• Analytical mindset and proficiency in data analysis

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Microsoft Portugal

Requirements:

• Background in managing global digital campaigns
• Familiarity with Microsoft advertising and marketing tools
• Strong understanding of B2B marketing strategies

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Bosch Portugal

Requirements:

• Expertise in PPC, SEO, and content marketing
• Strong project management skills
• Experience with international digital marketing campaigns

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• Indeed Portugal – A major job search engine that aggregates listings from multiple sources, making it easy to find digital marketing positions.
• JobFluent – Specializes in tech and startup jobs across Europe, including marketing roles in Portugal..
• Net-Empregos – One of the most popular job portals in Portugal, offering a wide variety of job categories including digital marketing.
• InfoJobs – A leading job portal in Spain and Portugal, featuring numerous job opportunities in digital marketing.
• Emprego XL – A Portuguese job portal offering varied employment opportunities, including digital marketing positions.

The salary for a Digital Marketing Coordinator in Portugal typically ranges from €25,000 to €40,000 per year. Factors influencing this salary include the individual’s level of experience, the size and industry of the company, and the specific location within Portugal. Entry-level positions often start at around €20,000 to €25,000 annually, reflecting the initial phase of acquiring practical experience. As Digital Marketing Coordinators gain more experience and move into mid-level roles, their annual earnings can increase to between €25,000 and €35,000. Those with extensive experience, exceeding five years, and potentially holding senior roles or specialized skills, can see their salaries approach or exceed €35,000 up to €40,000 per year. Additionally, some companies might offer performance bonuses, benefits, or other compensation forms that can enhance the overall remuneration package for Digital Marketing Coordinators.

Explanation:

• Entry-Level (0-2 years): Those new to the field of digital marketing typically start with lower salaries, reflecting their initial stage of gaining relevant experience and skills. At this level, coordinators are learning fundamental digital marketing tools and strategies.
• Mid-Level (2-5 years): At this stage, Digital Marketing Coordinators have acquired a solid foundation in various digital marketing techniques and have started to take on more responsibility. Their salary increases to reflect their enhanced ability to manage more complex campaigns and possibly lead smaller teams or projects.
• Senior-Level (5+ years): Senior coordinators have extensive experience and often handle significant aspects of a company’s digital marketing strategy. They might lead teams, innovate marketing techniques, and drive major campaigns, justifying the higher end of the salary spectrum. Their role may also include strategic planning and integration of the latest digital marketing trends and technologies.

What qualifications are required to become a Digital Marketing Coordinator?

A bachelor’s degree in marketing, communications, business, or a related field is required. Additional qualifications may include certifications in digital marketing platforms like Google Analytics, HubSpot, or certifications in SEO and content marketing strategies.

What are the key skills needed for a Digital Marketing Coordinator?

Essential skills include SEO/SEM expertise, proficiency in content management and creation, strong analytical skills to interpret data, and familiarity with digital marketing tools and platforms. Strong communication and project management skills are also crucial for coordinating across departments and managing multiple campaigns.

Can Digital Marketing Coordinators work remotely?

Yes, many companies offer remote or hybrid working arrangements for digital marketing roles, especially as digital tools and online communication have become more prevalent. The ability to work remotely effectively depends on the company’s policy and the nature of the specific marketing campaigns.

What are the career progression opportunities for a Digital Marketing Coordinator?

Career progression can include advancing to roles such as Digital Marketing Manager, Marketing Director, or even Chief Marketing Officer (CMO). With experience, coordinators can specialize in areas like SEO, PPC, or social media marketing, leading to roles like SEO Specialist or Social Media Manager.

How important is industry knowledge for a Digital Marketing Coordinator?

Having a deep understanding of the specific industry in which the company operates can greatly enhance a digital marketing coordinator’s effectiveness. Industry knowledge helps in tailoring marketing strategies to the target audience, understanding competitive dynamics, and identifying unique opportunities and challenges in the market.