10 Best On-Page SEO Tools of 2024

Are you looking to increase your website’s search engine rankings? These 10 Best SEO Audit Tools in 2024 (Free & Paid) are essential for improving your site’s visibility and driving organic traffic. These tools will help you identify and fix issues that could be affecting your search engine performance, ensuring that your content ranks higher and attracts more visitors.

By leveraging these high-quality SEO audit tools, you can optimize your website efficiently, improve keyword rankings, and ultimately increase your conversion rates. Whether you’re a Digital marketer, SEO professional, or Small to medium-sized business, understanding and utilizing these SEO tools can help Identify and resolve SEO issues to improve your rankings.

On-Page SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic in search engines. This type of SEO focuses on optimizing both the content and HTML source code of a page. It is a critical aspect of any successful SEO strategy, directly influencing your site’s search engine ranking and user experience.

On-Page SEO Key elements:

1. Keyword Research and Usage: Identify and use high CPC keywords naturally in content and meta tags.
2. Content Quality: Create engaging, valuable content.
3. Meta Tags Optimization: Optimize title tags and meta descriptions.
4. URL Structure: Use clean, keyword-rich URLs.
5. Internal Linking: Improve navigation and SEO with strategic links.
6. Image Optimization: Use descriptive file names and ALT tags.
7. Mobile-Friendliness: Ensure responsive design.
8. Page Load Speed: Optimize for faster loading times.
9. User Experience (UX): Design for easy navigation and engagement.

These Top 10 SEO Audit Tools For Website Analysis in 2024 offer a range of features and pricing to cater to different needs and budgets, helping you achieve higher search engine rankings and better on-page SEO performance.

SEMrush is an all-in-one marketing toolkit that excels in on-page SEO audits. It provides in-depth insights to optimize your site’s performance. It’s ideal for improving search engine rankings and driving organic traffic.

 Features of Semrush

• Keyword Research: Discover high-volume keywords with competitive analysis.
• Site Audit: Identify technical SEO issues and receive actionable recommendations.
• On-Page SEO Checker: Optimize individual pages for target keywords.
• Content Analyzer: Evaluate and improve your content quality.
• Region wise Rank Check: Check Page Ranking in any Country

Pros

• Extensive keyword research capabilities.
• Detailed site audit reports.
• Easy-to-use interface.

Cons

• Can be expensive for small businesses.
• Steep learning curve for beginners.

Pricing of Semrush

• Pro: $119.95/month
• Guru: $229.95/month
• Business: $449.95/month

Targeted Customers

• Digital marketers
• SEO professionals
• Small to medium-sized businesses

Semrush Availability and Subscription

Available globally with monthly and annual subscription options.

Ahrefs is a powerful SEO tool known for its backlink analysis and comprehensive site audit features. It helps you improve your on-page SEO by providing detailed insights and recommendations.

Features of Ahrefs

• Site Audit: Identify and fix on-page SEO issues.
• Keyword Explorer: Find high-CPC keywords to target.
• Content Gap Analysis: Discover opportunities to outperform competitors.
• Rank Tracker: Monitor your keyword rankings over time.

Pros

• Exceptional backlink analysis.
• Comprehensive keyword research tools.
• User-friendly interface.

Cons

• High cost for advanced features.
• Limited social media tracking.

Ahrefs Pricing

• Lite: $99/month
• Standard: $199/month
• Advanced: $399/month
• Enterprise: $999/month

Targeted Customers

• SEO agencies
• Content marketers
• Enterprises

Availability and Subscription

Available worldwide with monthly and annual plans.

Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It provides valuable data and insights for on-page SEO optimization.

Features of Google Search Console

• Performance Report: Analyze your site’s traffic and search performance.
• Index Coverage: Check which pages are indexed and fix issues.
• Mobile Usability: Ensure your site is mobile-friendly.
• Security Issues: Identify and fix security problems.

Pros

• Free to use.
• Direct data from Google.
• Easy to set up.

Cons

• Limited to Google data.
• Basic interface.

Google Search Console Pricing

Free

Targeted Customers

• Website owners
• SEO beginners
• Content creators

Availability and Subscription

Free and available globally.

Surfer SEO is a data-driven tool that helps you optimize your content for search engines. It provides detailed guidelines to improve your on-page SEO and rank higher in search results.

Features of Surfer SEO

• Content Editor: Get real-time SEO recommendations while writing.
• SERP Analyzer: Compare your content with top-ranking pages.
• Keyword Research: Discover relevant keywords with high search volumes.
• Audit Tool: Identify and fix on-page SEO issues.

Pros

• Detailed and actionable SEO recommendations.
• Easy-to-use interface.
• Great for content optimization.

Cons

• Limited features for advanced technical SEO.
• Can be pricey for small businesses.

Surfer SEO Pricing

• Basic: $49/month
• Pro: $99/month
• Business: $199/month

Targeted Customers

• Content marketers
• SEO specialists
• Bloggers

Availability and Subscription

Available globally with flexible subscription plans.

JetOctopus is a cloud-based SEO tool designed for comprehensive on-page SEO audits, providing deep insights into technical SEO issues.

Features OF JetOctopus

• Site crawler
• Log analyzer
• On-page SEO audit
• Visualizations and reports

Pros

Fast crawling, detailed reports, easy-to-understand visualizations.

Cons

Lacks some advanced features, can be expensive for small businesses.

JetOctopus Pricing

Custom pricing based on website size

Targeted Customers

• Large websites
• E-commerce sites
• SEO agencies

Availability and Subscription:

Custom pricing and subscription plans.

SE Ranking is a versatile SEO tool that provides comprehensive on-page SEO audits to help improve your website’s search engine performance.

Features of SE Ranking

• Website audit
• Competitor analysis
• Keyword rank tracking
• Backlink monitoring

Pros

Affordable pricing, easy to use, wide range of features.

Cons

Limited data for lower plans, occasional lag in updates.

SE Ranking Pricing

• Essential: $39/month
• Pro: $89/month
• Business: $189/month

Targeted Customers:

• Small to medium businesses
• Freelancers
• SEO consultants

Availability and Subscription

Monthly and annual subscription options.

Moz is a well-known SEO tool that offers a comprehensive suite for on-page SEO audits, helping you identify and fix issues that affect your rankings.

 Features of Moz

• Site audits
• Keyword explorer
• Rank tracking
• Link research

Pros

Trusted brand, excellent community support, comprehensive tools.

Cons

Can be pricey, limited features in the lower plans.

Pricing Moz

• Standard: $99/month
• Medium: $179/month
• Large: $299/month
• Premium: $599/month

Targeted Customers

• SEO professionals
• Digital marketers
• Content creators

Availability and Subscription:

Available with monthly and annual subscription plans.

Screaming Frog is a highly regarded SEO tool known for its powerful on-page SEO auditing capabilities, especially useful for technical SEO analysis.

Features of Screaming Frog

• Site crawling
• Broken link checking
• SEO audit
• XML sitemap generation

Pros

Free version available, highly customizable, excellent for technical SEO.

Cons

Desktop application, can be resource-intensive.

Screaming Frog Pricing

• Free version available
• Paid version: £149/year (approximately $200/year)

Targeted Customers:

• Technical SEOs
• Web developers
• Large websites

Availability and Subscription:

Free and annual subscription plans available.

SEO PowerSuite is a comprehensive SEO toolkit that provides robust on-page SEO audit features, perfect for in-depth site analysis.

Features of SEO PowerSuite

• Website Auditor
• Rank Tracker
• SEO SpyGlass
• LinkAssistant

Pros

Comprehensive toolset, one-time payment option, detailed reports.

Cons

Desktop application, steep learning curve.

SEO PowerSuite Pricing

• Professional: $299/year
• Enterprise: $499/year

Targeted Customers

• SEO agencies
• Large enterprises
• Professional SEOs

Availability and Subscription

Annual subscription with a one-time payment option.

Sitebulb offers a powerful and intuitive on-page SEO audit tool that provides detailed insights into your website’s technical and on-page SEO performance.

Features of Bing Webmaster

• Site crawling
• On-page SEO analysis
• Structured data testing
• Custom reporting

Pros

Easy-to-use interface, detailed visualizations, excellent for technical SEO.

Cons

Desktop application, can be expensive for small sites.

Bing Webmaster Pricing

• Lite: £10/month (approximately $14/month)
• Pro: £35/month (approximately $49/month)

Targeted Customers

• Technical SEOs
• Webmasters
• SEO consultants

Availability and Subscription

Monthly and annual subscription options available.

Website design and usage trends change rapidly. This is why every website needs a regular checkup, just like preventative care. This is where audits come into play, which help you take care of minor issues before they become massive problems. 

We have mentioned the best tools for on-page SEO audits in this guide. Do compare all their USPs, pros & cons, pricing, and rating before making an informed choice. 

What is the best tool for SEO audit?

Some of the best SEO audit tools include Semrush, Ahrefs, SE Ranking, SEOptimizer, and Google Search Console.

Which free SEO audit tools will perform a detailed SEO analysis?

If you’re looking to perform a detailed SEO analysis without spending money, Google Search Console is a must-have tool for website owners, providing detailed insights from Google about how your site performs in search results. It’s Free, direct from Google, critical for monitoring and improving site health.

Is Semrush on-page SEO checker free?

By taking data from Google, Semrush offers a free on-page analysis tool.